29 June 2009
IAPA Event Reminder (Melbourne Event this Thursday)
Upcoming Melbourne and Sydney Analytic events
IAPA are pleased to announce two further seminar and networking opportunities from our new sponsor, Portrait Software.
Lunchtime seminar in Melbourne.
Delivering more and spending less through Uplift Analytics
While some marketers are reducing budgets in an effort to survive the tight economic climate, others are choosing to spend less to improve revenue and response rates.
It sounds counter-intuitive but international brands like Telenor, Nationwide Insurance, US Bank, Lloyds Banking Group and Fingerhut have proven Uplift Modelling to boost results while saving up to 40 percent of their marketing budget.
At this lunchtime seminar presented by Portrait Software, Dr Mark Smith, one of the pioneers of Uplift Modelling, will explain how uplift analytics can identify the customers who will be persuaded by your marketing message and those who will run from it!
Venue: Karstens, 123 Queens Street, Melbourne
Time: 12noon to 1.30pm
Date: Thursday 2nd July 2009
Cost: Complimentary
RSVP: rsvp@iapa.org.au (please quote `Uplift' in the subject line of the email)
A light lunch will be served at the conclusion of the presentation
About Dr Mark Smith
Dr Smith, Executive VP at Portrait Software and currently based in Boston, is in Australia as one of the keynote presenters at the ADMA Forum 2009.
He is a fifteen year veteran in customer analytics and data management and holds a Ph.D. in mathematics and statistics from the University of Edinburgh, where he worked with the University's parallel computing centre. Dr Smith has vast experience in applying analytical solutions to business problems and works directly with leading financial services, retail and telecommunications businesses, consulting on their use of customer data to drive increased business performance.
While some marketers are reducing budgets in an effort to survive the tight economic climate, others are choosing to spend less to improve revenue and response rates.
It sounds counter-intuitive but international brands like Telenor, Nationwide Insurance, US Bank, Lloyds Banking Group and Fingerhut have proven Uplift Modelling to boost results while saving up to 40 percent of their marketing budget.
At this lunchtime seminar presented by Portrait Software, Dr Mark Smith, one of the pioneers of Uplift Modelling, will explain how uplift analytics can identify the customers who will be persuaded by your marketing message and those who will run from it!
Venue: Karstens, 123 Queens Street, Melbourne
Time: 12noon to 1.30pm
Date: Thursday 2nd July 2009
Cost: Complimentary
RSVP: rsvp@iapa.org.au (please quote `Uplift' in the subject line of the email)
A light lunch will be served at the conclusion of the presentation
About Dr Mark Smith
Dr Smith, Executive VP at Portrait Software and currently based in Boston, is in Australia as one of the keynote presenters at the ADMA Forum 2009.
He is a fifteen year veteran in customer analytics and data management and holds a Ph.D. in mathematics and statistics from the University of Edinburgh, where he worked with the University's parallel computing centre. Dr Smith has vast experience in applying analytical solutions to business problems and works directly with leading financial services, retail and telecommunications businesses, consulting on their use of customer data to drive increased business performance.
Evening seminar in Sydney
Portrait Software is also presenting a similar seminar in Sydney on Tuesday 7th July for Sydney-based marketers and analytics professionals.
Venue: UNSW CBD Campus, 1 O'Connell Street, SYDNEY
Time: 5.30pm - 7.30pm
Date: Tuesday 7th July 2009
Cost: Complimentary
Light refreshments will be served
Registration online at http://www.portraitsoftware.com/newsandevents/events/all_events/seminar_-_uplifting_marketing_spend_less,_deliver_more
Venue: UNSW CBD Campus, 1 O'Connell Street, SYDNEY
Time: 5.30pm - 7.30pm
Date: Tuesday 7th July 2009
Cost: Complimentary
Light refreshments will be served
Registration online at http://www.portraitsoftware.com/newsandevents/events/all_events/seminar_-_uplifting_marketing_spend_less,_deliver_more
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